A Reasonable Approach to Business Consulting (Finally)
We Cut Through the NoiseBusiness consulting is usually noisy and disruptive. White River Consulting takes a different stance. We make solving problems collaborative and empowering and never leave you high and dry.
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We Provide ProtectionThe risks of running a small to medium sized business are plentiful. Cyber attacks, lawsuits, insurance scams, and of course legislation can all impact not only the bottom line, but also you business as a whole. We provide protection:
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We Focus on GrowthWe concentrate on building organic, word-of-mouth marketing that positions your business as a thought leader. There is not magic pill other than hard work. Here is who we help:
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White River Consulting Has a Passion for Small Business
My name I started White River Consulting as a small management consulting operation in the hopes of preventing other small businesses, from doctors to lawyers, service companies to manufacturers, from falling into the current trap that the present online marketing and social media landscape poses. On a daily basis I oversee the marketing operations for my civil litigation law firm, and run a healthcare consulting company. I learned by doing and want to pass the knowledge on. It's that simple.
Over time, White River Consulting has grown to provide a diversified portfolio of consulting services to clients in a variety of areas--however the focus remains squarely on small to medium sized businesses across the country.
I don't work with businesses through White River Consulting because I have to, but because I want to. Consequently, I only work with a select group of small business whose goals and present situation coincide with my services. If you are interested in taking control of your business's marketing, or simply need some new ideas to move the needle, feel free to reach out.
Over time, White River Consulting has grown to provide a diversified portfolio of consulting services to clients in a variety of areas--however the focus remains squarely on small to medium sized businesses across the country.
I don't work with businesses through White River Consulting because I have to, but because I want to. Consequently, I only work with a select group of small business whose goals and present situation coincide with my services. If you are interested in taking control of your business's marketing, or simply need some new ideas to move the needle, feel free to reach out.
The White River Consulting No BS Business Consulting Process
When it comes to digital and online marketing, from pay-per-click to social media, there is plenty of BS. We try to cut through it. We do this through a very simple approach that is heavy on education and empowerment and, call us old fashioned, but we like to do it face-to-face.
No doubt you have received email spam and phone solicitations from so-called "digital marketing agencies" that are intent on convincing you that marketing is very difficult and that you should simply hand them the keys and they will do the rest. The best example of this BS is when these agencies are simply reincarnations of the old phone book that used to peddle the yellow page (this is true) and want to take a percentage of your marketing spend to "manage" your online ad buying. Thinks about this. You pay a company 30 cents on every dollar to buy ads for you. Outside of some very specific situation, this system makes no sense and in premised on the illusion that you, the business owner or brand, cannot possibly think for yourself.
Our approach is to give you the options and the knowledge needed to execute your plan, and then help you truly own your marketing. Remember, there are middle-school aged kids with millions of followers across Instagram, YouTube and the other social networks--if they can do it so can you.
We do our research on your company and market and actually talk to you about your goals. Then we roll up our sleeves and develop a plan of action that you and your organization can actually implement in-house. Then we spend a day working through it with you. If we don't have the exact solution that you need, we will help you connect with a group that can. It's that simple, and there is no BS.
No doubt you have received email spam and phone solicitations from so-called "digital marketing agencies" that are intent on convincing you that marketing is very difficult and that you should simply hand them the keys and they will do the rest. The best example of this BS is when these agencies are simply reincarnations of the old phone book that used to peddle the yellow page (this is true) and want to take a percentage of your marketing spend to "manage" your online ad buying. Thinks about this. You pay a company 30 cents on every dollar to buy ads for you. Outside of some very specific situation, this system makes no sense and in premised on the illusion that you, the business owner or brand, cannot possibly think for yourself.
Our approach is to give you the options and the knowledge needed to execute your plan, and then help you truly own your marketing. Remember, there are middle-school aged kids with millions of followers across Instagram, YouTube and the other social networks--if they can do it so can you.
We do our research on your company and market and actually talk to you about your goals. Then we roll up our sleeves and develop a plan of action that you and your organization can actually implement in-house. Then we spend a day working through it with you. If we don't have the exact solution that you need, we will help you connect with a group that can. It's that simple, and there is no BS.
I was Scammed--And I Hated it
Fool me once, shame on you. Fool me twice, shame on me. When I started as a young and clueless associate at my small law firm in Central Illinois, I was tasked with the hopeless job of handling the Firm's marketing. In our firm, this meant doing everything possible to drive revenue. With an eye to maximizing the impact of our marketing spend, I did the logical thing and headed to Google. You see, marketing is not a subject matter that is taught in law school--but don't get me started on that.
Even at that time, the digital marketing landscape for law firms was vast and generally dominated by a variety of major players. I reached out to myriad of companies and agencies focused on legal marketing and eventually settled on one of the big players in the space. They graciously agreed to build a new website, write the content, manage our social media campaigns, and even told me that they would strategic with me for a whole hour each month on the phone. I was ready to pick up my bonus check then and there, I thought I had picked a winner.
For a "modest" $5,000.00 one-time fee, presumably to design my "custom" website and $2,000.00 per month after that their team would handle our Firm's SEO and social media on an ongoing basis, and even write a blog post each week for an extra $250.00 per post. I wisely opted for the month-to-month plan rather than the one year contract that is typical and came to my senses after only two months. It was at this point I realize that digital marketing, from websites to social media, is somewhat or a scam.
Even at that time, the digital marketing landscape for law firms was vast and generally dominated by a variety of major players. I reached out to myriad of companies and agencies focused on legal marketing and eventually settled on one of the big players in the space. They graciously agreed to build a new website, write the content, manage our social media campaigns, and even told me that they would strategic with me for a whole hour each month on the phone. I was ready to pick up my bonus check then and there, I thought I had picked a winner.
For a "modest" $5,000.00 one-time fee, presumably to design my "custom" website and $2,000.00 per month after that their team would handle our Firm's SEO and social media on an ongoing basis, and even write a blog post each week for an extra $250.00 per post. I wisely opted for the month-to-month plan rather than the one year contract that is typical and came to my senses after only two months. It was at this point I realize that digital marketing, from websites to social media, is somewhat or a scam.
